KELSYUS® FROM SWIMWAYS® WINS 2009 PRODUCT OF THE YEAR AWARD
IN OUTDOOR PRODUCTS CATEGORY
Kelsyus® Original Canopy Chair™ Voted Best in Category
by U.S. Consumers for Durable, Innovative Design
VIRGINIA BEACH, VA – January 23, 2009 – SwimWays®, a leading manufacturer of pool and outdoor recreational products, is proud to announce they have received the prestigious 2009 Product of the Year Award in the Outdoor Products Category from Product of the Year USA for the patented Kelsyus® Original Canopy Chair™. The Original Canopy Chair, known for its portability and durability, is one of only 16 Product of the Year Award winners.
With a 22 year international track record, Product of the Year makes its debut in the U.S. this year. The U.S. program is the largest consumer-voted award for innovative consumer packaged goods in the nation, with more than 100,000 U.S. consumers voting on products via a survey from the research company TNS. All products in the running for the Product of the Year title need to have launched in the previous 18 months, with one winner chosen from a variety of different product categories.
“Consumers have a lot of options when they’re shopping for outdoor gear,” said Monica Jones, marketing director at SwimWays. “We’re flattered that in the survey of more than 100,000 U.S. shoppers, the Kelsyus Original Canopy Chair™ was voted the most innovative product in its category.”
“Kelsyus products are engineered to solve outdoor enthusiasts’ everyday problems and each product is designed to be hassle-free, portable and durable,” continued Jones. “The Original Canopy Chair meets the needs of those on the go, from the mountains to the beach, the ball field to the backyard.”
“The Product of the Year Award helps shoppers to recognize those products that are true standouts among the thousands of choices available,” said Colleen Kelly, managing director of Product of the Year USA. “Consumers weighed in on different aspects like function, design, and value, and agreed that the Kelsyus Original Canopy Chair deserves to be called a Product of the Year.”
The Kelsyus Original Canopy Chair is all you need to sit back, relax and enjoy the view, wherever (more…) you may be. From sporting events to the beach, the campfire to the backyard, the oversized captain’s chair invites you to take a seat and relax. The attached waterproof canopy offers protection from the elements and when the chair is folded down and closed, the canopy becomes the carry bag with two padded shoulder straps for hands-free portability.
Utility pockets under the canopy are sized just right for storing the essentials and a cup holder lets you sip your favorite beverage. The chair’s steel frame adds durability and can support up to 250 lbs.
Available in blue, red, green or Camo, the Kelsyus Original Canopy Chair can be found at www.hammockheaven.co.uk
Engineered to keep up with the millions of people who love to get out and get going, Kelsyus brings high-tech, high-performance Intelli-Gear™ to outdoor enthusiasts everywhere. Durable, lightweight materials and smart design make portability a snap while details like built-in cup holders, breathable fabrics and canopy shades with UV protection add comfort and style to every outdoor excursion. Kelsyus gear eliminates the hassle of set-up with gear that takes 60 seconds or less to assemble. That means less time setting up and more time having fun.
Kelsyus has something for adventurists of all ages. New colours, fabrics, styles and products differentiate the innovative 2009 Kelsyus line from other outdoor gear on the market. Kelsyus products – known for their trend-forward styles – are blue all over in 2009. Blue is the new green and an iconic reminder of clear skies and pollution-free waters – conditions every outdoors man seeks.