Hammocks

In the background here, you can see me (Paul) , with two of my sons. This photo is one of my favourite hammock pictures of all time. It was taken back in 2014 at a beautiful lake in Sweden. It really encapsulates the joy that a good hammock can bring in to your life. On this occasion, it alllowed us to relax next to a lake in Sweden off of the ground and away from an army of ants!

Children absolutely love hammocks, and as my boys got older and started to read, a hammock became a special place to settle down and enjoy a book. I am convinced my boys would not be half the readers that they are now without hammocks in their lives.

At this point, me and my wife Caroline had already been running Hammock Heaven for 10 years. We started by selling Amazonas hammocks in 2004. About 7 years later we took all that we had learned and developed our own brand “Hamaca”. When you know products very well, it is not hard to make a small upgrade here and a little improvement there. 

You can learn about hammocks by using them, but you will learn even more by watching everystep of them being made. We have spent months in Colombia (read more about that and watch videos of the hammock factory here), and India. We have even converted part of our pashmina factory in Nepal to a hammock factory. We had to train people in Nepal how to make hammocks!

Apart from aesthetic choices, it is pretty obvious what most people buying hammocks want. Most people want a straightforward transaction, a hammock that will last for as long as they need it, delivery by drone within about 20 minutes, and quick and good advice on what to buy.

We are working on the drone delivery. At the moment you would have to live within a few hundred meters of Wilburton in the Cambridgeshire countryside. There will not be any hammocks delivered by drone in London for the next few years.

As for the durability of hammocks, we now stock a range of materials. There is a bit of a trade off between softness and strength. Imagine a cashmere hammock or a steel one. Materials such as polyester, cotton, polypropylene and nylon work very well. They can be combined together so you get strength, colourfast and softness at the same time. I really like polyester hammocks. Many people prefer pure cotton. At Hammock Heaven, you can buy either.